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What are you hoping to

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Accomplish by putting together a new content strategy? Do you want to increase your readership, raise your sales number, boost traffic to your service pages, or something else entirely? Answers to questions like these will help you decide which content types to focus on— out of the gate. Boost your organic traffic and attract new readers by focusing on meaty, long-form content that digs into topics important to your readership Drive your sales numbers up by concentrating on your product pages, category pages, and landing pages Help current customers get more out of their purchases.

Or encourage them to consider additional purchases by going for Bahrain WhatsApp Number helpful blog posts that focus on those topics Know Your Audience Think back to the last time you discovered a branded blog that grabbed your attention and wouldn’t let go. The content was likely helpful, entertaining, and useful. And it probably felt as if it were written just for you, too. That’s what happens when a content strategist knows their audience, so it’s time to make sure you know yours. Brainstorming a set of buyer personas can be helpful in this regard – semi-fictional profiles that represent real people and.



Brainstorm a Content Creation Plan At this point, you should have a pretty good idea of who your target audience is and what they’re out there looking for via Google or social media.  make it easier to get into your readers’ heads. Figure out which major demographic groups your regular readers fall into, and create a persona to fit each one. Then, consider what types of content each persona would be out there looking to consume (e.g., videos, case studies, or how-to guides).

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