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What is website display speed

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Relationship between site speed and exit rate Have you ever felt burdened by the slow display or response when opening a website? If a website is slow to display, users are more likely to move to another page or return to the previous page immediately after clicking. In other words, slow site speed can lead to higher user abandonment rates. One theory is that a 2-second difference in site loading speed can increase site bounce rates by as much as 50% . In addition, slow site speed can also be viewed simply as "poor usability." Don't forget that a site that is perceived as ``difficult for users'' will have a lower SEO rating . How to know the speed of your site The most famous site for measuring website speed is Google PageSpeed ​​Insights , which is provided by Google for free . Page Speed ​​Insights Just enter the URL and Google will give you a score based on your rating.


It also gives advice on areas to improve, so if you follow the advice Oman Phone Number Data and improve your site, the display speed will improve, making the site very easy to use. This time, I will introduce an example of how I actually improved the display speed using this site. Another page speed tool provided by Google is Test my site . This tool will tell you your mobile loading speed and expected abandonment rate. For more information, please see " Function and usage explanation of Google's page loading speed testing tool Test my site . Supports display speed improvement First, the Google PageSpeed ​​Insights scores are shown below. PageSpeed ​​Insights score In general, it is said that a site with a score of 85 or higher on Google PageSpeed ​​Insights has no problem with display speed.




The site I visited this time had a score of 64 out of 100, so the display speed was not very good. Therefore, we would like to proceed with improvements based on the suggestions of Google PageSpeed ​​Insights . Optimize images First, correspond to the item "Optimize images" that is displayed first. Optimize images Simply put, ``optimizing images'' means reducing the file size of images, and a well-known method for reducing the file size of images is a method called lossless compression. Lossless compression allows you to minimize the file size of images by compressing unnecessary data contained in images. In recent years, in order to support Retina display, many sites have prepared images about twice the size they are normally displayed, but this increases the image size and takes time to load, which affects display speed. That's what happens.

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