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Log in to respond Marta Estaún Thank you for the comment Daniel, we are glad that you found it interesting. Greetings!Raimundo Ibieta An excellent article, in Chile this has been seen for a couple of years, where consumers are responding to products and/or services according to the ethical conditions of the organizations that offer them, for example, In Chile there was collusion on the part of the groups that represented the total market of toilet paper brands, this took place for more than years, increasing prices by between 1 and 2, this meant that many consumers stopped buying buy the colluded brands and the market was opened for small companies.
Where the call was made through Social Networks, which Denmark WhatsApp Number Data resulted in loss of market shares of these brands and one of the colluding companies was paid a historic fine in Chile, they had to return CLP (USD,) to each Chilean over the age of years, corresponding to the profits received during the period of collusion. Examples like this are becoming very common in Chile, consumers have been favoring brands that apply a circular economy, that is, they are socially and ecologically responsible in addition to positively influencing the quality of life of the sector where they are located, consumers are willing to pay a little, as well as support national brands over foreign ones.
I leave you a link about the statements of SOPROLE, a subsidiary of the Dutch Fonterra, for the sale of Milk, all this organized by a campaign through social networks that invited consumers to prefer local products, that is, brands such as COLUN (Cooperativa la Unión) and Surlat S.A. GreetingsLogin to respond Marta Estaún Hello Raimundo, thank you very much for sharing with us the situation in Chile and providing examples. Greetings!Andres Felipe Albornoz Revealer!! The model has definitely changed, although there are corporations that bray that they are social enterprises.
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