Establish levels of awareness

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Download the ebook This possibility aligns perfectly with the inbound marketing philosophy which aims to offer tailored responses, anticipating the user's needs. Marketing automation supports online visibility and activities in the following areas. 1) Blogs It is a very powerful tool in the hands of marketing, a window on activities that contributes to improving the company's reputation with respect to sector issues. With marketing automation tools it is extremely simple to monitor the interests, trends and news involving prospects and consequently convey the right content.

Furthermore, integrated platforms like HubSpot allow you to program the sharing of content on social networks wedding photo editing service too, but we'll talk about this shortly. 2) Content strategy The content strategy is not developed exclusively on the blog. Although it represents a unique tool for increasing visibility, it is essential to standardize corporate communication on all active channels. Marketing automation software allows you to achieve this result because it offers 360-degree visibility for all activities. 3) SEO The most complete software allows you to optimize content from an SEO perspective.



Through updated tools, capable of monitoring organic positioning in search engine results and identifying techniques to improve visibility. marketing automation platform 4) Social pages Within this section of the marketing software, it is possible to define an ad hoc plan for each channel, diversifying the contents depending on the presence of contacts on social media. In this article you will find many interesting ideas about the use of LinkedIn in B2B . Manage contact conversion Lead generation is a decisive step in inbound marketing: in this phase the fruits of the work of writing, creating and sharing content are reaped.