How many users are achieving their goals on your homepage

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As far as I know, What kind of sitelinks are displayed on your site? How does the page displayed by sitelinks change? why are they changing How can I influence which sitelinks are displayed? The reality is that very few people understand these things. If you want to know the answers to these questions, please read the rest of this article. table of contents Why sitelinks are important for conversions How do search engines choose sitelinks? How are sitelink labels chosen? Why sitelinks are essential for mobile conversions How to check your site's site links How to check sitelink changes How to improve sitelinks Another way to influence sitelinks How to increase engagement and conversion rates of visitors from sitelinks conclusion.

Why sitelinks are important for conversions According to Google's own research , the conversion rate for non-brand keywords and brand keywords is twice as different. Other studies have also shown consistently high conversion rates for branded queries. This conclusion shows that searchers using India Phone Number branded keywords are already aware of your brand and feel familiar with it, and provide a great user experience for these users. It also shows the importance of ths. Some users who perform a brand search choose their next step based on these sitelinks.





Handling sitelinks well can have a bigger impact on leads and sales than optimizing for non-branded queries. On the other hand, if you don't take measures against these visitors, it may be difficult to easily generate conversions. How do search engines choose sitelinks? Sitelinks appear below the main link in "navigational" queries , or when a user is searching for a specific website. It is said that about 18% of all queries are navigation queries .