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Flexibility to work where and when he wants. The importance of digital entrepreneurship in achieving sustainable development Throughout 2021, Google Trends recorded a significant rise in searches such as “how to start a business,” “how to start a business from home,” and “how to start an online business.” Here are some of the main reasons for the rise in digital entrepreneurship: 1- New markets Between March and September of 2020, as many as 163,735 businesses in the United States were marked “closed” on Yelp. Nearly 98,000 of these businesses were considered permanently closed, leaving significant gaps in many economic markets. While some digital entrepreneurs have been able to capitalize on these market gaps, many unconvincing markets have also been discovered especially those related to digital transformation.
For many new entrepreneurs, this period of innovation has included highly relevant activities like creating software-as-a-service (SaaS) applications to support remote work, providing virtual exercise classes while gyms are closed, or offering contactless delivery services phone number database for groceries or food. 2- Easy access to consumers According to a survey conducted by Statista Research in February of 2021, 46% of participants said they spend five to six hours a day on their mobile smartphones. This data means that not only are consumers theoretically available to marketers for a significant portion of the day, but marketers are right there in consumers' pockets. In other words, customers are more accessible than ever before, especially for resourceful digital entrepreneurs who can use social media and mobile commerce (e-commerce) platforms to their advantage.
Furthermore, e-commerce sales continue to increase, prompting more entrepreneurs to sell their goods and services online. From April to June of 2021 alone, e-commerce sales as a whole in the United States reached $222.5 billion, an increase of 3.3% from the first quarter of 2021. In the projected future, e-commerce (mobile commerce) sales alone are estimated at more than $432 billion. , up from $148 billion in 2018. In 2022, mobile e-commerce sales are expected to exceed US$432 billion, up from US$148 billion in 2018. 3- Re-evaluate the meaning of work and life According to a Washington Post-Schar School poll, nearly 1 in 3 American workers under the age of 40 have considered changing their career or line of work since the start of the pandemic. For those who were out of work due to the pandemic, the Pew Research.
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