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The linkfarm or link farm is a black hat technique in which a company offers links on its blog in exchange for reciprocal action on the part of the beneficiary. At first, that may seem like an interesting practice, since it carries references to both sides. But the bot does not see it favorably and, when it identifies it, it can generate a punishment. Another activity that is considered unethical is participation in PBNs or Private Blog Network. In short, they are sites that sell links.
Managers of companies of this type are on the lookout for USA WhatsApp Number Data recently expired domains, and buy them to inherit their authority. In some cases, they are hacked inactive pages. Yes, you read that right. Obviously, it is a mistake to participate in those networks. That's because Google will probably punish the pages that are anchoring the link (wasting all the investment). And the worst thing: he can direct his eyes to your site. How to avoid it: links must be earned naturally, so there is no better way than investing in the quality of the content. Another recommended practice is guest posting, which is the dissemination of texts on other companies' blogs as a guest.
Doorway Pages and unrelated keywords You can't fool Google. In attempts to “outwit” the Googlebot, some site administrators start a text appropriately and insert black hat elements throughout the text (such as repeating a keyword unrelated to the text). Doorway Pages, in turn, redirect the user to a new page in the middle of reading or open unwanted pop-ups. It is clear that this makes the user feel angry, since they cannot find what they are looking for when they enter the destination page. How to avoid it: Never use redirects to take the user to another page, interrupting their experience.
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