Owner is limited in finance then yandex should be preferred. When choosing an advertising channel it is necessary to take into account competition cost per click and characteristics of the target audience as well as niches. How is targeting done setting up contextual advertising for an online store targeting allows you to select from a mass of users those who match the portrait of the target audience of interest to the business. Targeting is performed based on various criteria keywords. The services offer the use of both topical queries and negative keywords.
For example if an online store sells rubber rather than soft toys then the latter must be added to the stop list; geography. If a store operates in rostov-on-don then it is inappropriate to place advertisements for residents of all regions of russia. In this case you need to mobile app development service set a specific region; if the trading platform operates in several cities then you can launch different campaigns. Please note that the cost of a click depends on the region advertising for moscow region will cost more than similar ads for kazan; show time. The target audience of the online store is represented by respectable people who use the search engine after.
In this case you can set up impressions at a specific time which will prevent empty transitions and allow you to attract real “hot” customers; age and gender. Here everything is the same as with the time of impressions but during setup age limits and gender are indicated. Users of different ages require an individual approach because the interests of a -year-old boy differ from the interests of a woman +. The following settings will help make your ad attractive. Common mistakes made when setting up a context the average price of contextual advertising on a website cannot be called low