The site needs to be improved. Search engines take into account the behavior of site visitors clicks on internal links targeted actions and others. By improving your site for visitors you make it more attractive to search engines - these processes are closely interrelated because all search engines focus on convenience and benefit. Low application rate. There is constant traffic flowing to the site but the conversion is insignificant. The reason may be that the site is inconvenient unreliable non-responsive or slow to load. Independent analysts will be able to find and fix the error. Visitor complaints. They cannot find the order button and complain about the lack of a secure connection errors and other problems.
Identification of such shortcomings is carried out by analyzing reviews posted on the main website and third-party resources as well as applications sent to managers internal analytics systems and user experience. Launch of advertising. You want to mobile app designs service run or have already launched advertising in direct or adwords but have encountered certain difficulties. Of course it is important not only to design your ads correctly or make settings but also to improve the site otherwise the conversion will be minimal. Niche specificity. The resource is focused on selling unique products or promoting services in a segment characterized by very high competition.
What is included in a website audit an audit is a large set of activities that are aimed at identifying and subsequently eliminating various groups of errors. Web designers ppc and seo specialists marketers web analysts are involved in the work - a huge team that will improve the characteristics of the customer’s resource. Let's consider the evaluation criteria but the full list depends on the initial situation and goals why does your website need an audit the presence of technical errors that slow down the performance and loading speed of pages reduce the level of security and cause other problems.
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