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Content marketing trends & insights automation tools Published by Giorgia Bacis You can find me on Updated the October , Reading time minutes CONTENT MARKETING trends and insights In the sixth episode of our content marketing Trend & Insight series we analyze the increasingly widespread trend among B B companies to equip themselves with automation tools to support their marketing activities. Read on to learn more about this increasingly common choice. How automation tools support content marketing Some research has shown that of content marketers use automation tools. New Call-to-action.
Thanks to them, in fact, it is possible to create smarter and more personalized marketing campaigns Photo Editing Services based on the needs and requirements of your target audience. Marketing automation offers companies the opportunity to save time and resources, while optimizing processes and campaign development, with a significant impact on results and ROI. It is important to remember, however, that the basis of automation must still be a solid and structured content marketing strategy, tailored to the buyer's journey of your target audience. If you want to know more about how to develop a solid and effective content marketing strategy we recommend this article.
Therefore, thanks to automation tools, teams have more time to dedicate themselves to other fundamental activities, safe in the knowledge that the often most tedious tasks of their work will be managed independently by a marketing automation tool. These tools can be applied in different fields to support the most varied activities, including sending emails for email marketing campaigns keyword research from an SEO perspective automatic publication of content social listening operations integration of data from different channels lead nurturing operations An example of marketing automation software If you or your company are thinking of implementing an automation tool to give a boost to your marketing activities, you will certainly have noticed that there is no shortage of options on the market.
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